Variable Printed Mailer

The Project

My team was tasked with developing a targeted campaign for student recruitment that used student profile data to create variable printed mailers customized for each student.

My Role

  • Designed and developed the mailer layout
  • Illustrated original info graphics
  • Designed variable printed sections for all outcomes:
    • 16 academic areas of interest
    • 12 regional current student profiles
  • Worked with our printer to coordinate variable data printing including:
    1. Preferred Name
    2. WSU Admissions Contact
    3. Promotional Code for Raffle Entry
    4. Address
    5. Program Title
    6. Academic Area of Interest
    7. Regional Current Student Profile
    8. Specialized Financial Aid Information

Tools Used

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Microsoft Excel
  • Sketchbook